Agencies
2020 - Now Narrowcontent - President & CEO
2019 - 2020 FCB - Group Creative Director
2015 - 2019 Cossette - Creative Director
2010 - 2014 Juniper Park - Associate Creative Director
2007 - 2010 Grey - Associate Creative Director
2006 - 2007 TBWA - Associate Creative Director
2003 - 2006 ZiG - Associate Creative Director
2001 - 2003 TAXI - Copywriter
2000- 2001 MacLaren McCann - Copywriter
Awards
Cannes, Gold Lion, Worldwide Short Film Festival Print Campaign
Cannes, Bronze Lion, Kobo Campaign
Cannes, Use of Ambient Media, BMW - Stage Your Driveway (CD)
Cannes, Data Driven Targeting, BMW - Stage Your Driveway (CD)
Cannes, W Network Sense & Sensibility
Cannes, W Network - Four Weddings and a Funeral
Cannes, W Network - Two Weeks’ Notice
Cannes, Worldwide Short Film Festival TV Campaign
Cannes, MINI - Pylons
One Show, Silver Pencil, MINI - Pylons
One Show, Special Olympics - Barbell
One Show, Special Olympics - High Jump
One Show, W Network Campaign
One Show, Immersive, BMW - Stage Your Driveway (CD)
One Show, Innovation, BMW - Stage Your Driveway (CD)
One Show, Creative Effectiveness, BMW - Stage Your Driveway (CD)
Communication Arts, P&G - Mr. Clean Campaign
Communication Arts, Special Olympics - Barbell
Communication Arts, IKEA - Spot the IKEA
Communication Arts, Evergreen
Communication Arts, MINI - Cops Hide Here
Communication Arts, MINI - Pylons
Communication Arts, MINI - Cage
Communication Arts, Worldwide Short Film Festival
Communication Arts, Rogers Wireless
Communication Arts, McDonald’s - Big Mac With Bacon (CD)
Clio Awards, Bronze Kobo Campaign
Clio Awards, Bronze, Kobo - The Birds
Clio Awards, Bronze, Kobo Copywriting
Clio Awards, Bronze, W Network Campaign
Clio Awards, Bronze, W Network - Sense & Sensibility
Clio Awards, Bronze, Worldwide Short Film Festival Campaign
Clio Awards, Kobo - The Beach
Clio Awards, Greenpeace - Toilet Paper
Clio Awards, MINI - Cage
Clio Awards, Rogers Wireless Campaign
Clio Awards, BMW - Stage Your Driveway (CD)
Clio Awards, BMW - Stage Your Driveway (CD)
London International Advertising Awards, Gold, Crown Royal - Family
London International Advertising Awards, Gold, Crown Royal - Moving
London International Advertising Awards, Gold, Crown Royal - Hockey
London International Advertising Awards, Bronze, Kobo Campaign
London International Advertising Awards, Bronze, Kobo - The Beach
London International Advertising Awards, Bronze, Kobo - The Birds
London International Advertising Awards, Bronze, Kobo - The River
London International Advertising Awards, Copywriting Kobo
London International Advertising Awards, W Network Campaign
London International Advertising Awards, IKEA
London International Advertising Awards, MINI - Cops Hide Here
London International Advertising Awards, Short Film Festival
New York Art Directors Club, Evergreen
New York Art Directors Club, MINI - Cops Hide Here
New York Festival, General Motors
Luerzer’s Archive, Air Canada - Lost Reindeer
Luerzer's Archive, OES - Recycle Your Electronics Campaign
Luerzer's Archive, P&G - Mr. Clean Campaign
Luerzer's Archive, McCain- Superfries Campaign
Luerzer's Archive, P&G - Febreze Campaign
Luerzer's Archive, Greenies Campaign
Luerzer's Archive, IKEA - Spot The IKEA Campaign
Marketing Awards Gold, Best Copywriting, Special Olympics - Barbell
Marketing Awards Gold, Kobo Radio Campaign
Marketing Awards Gold, W Network Campaign
Marketing Awards Gold, MINI - Cops Hide Here
Marketing Awards Silver, Kobo Radio - Birds
Marketing Awards Silver, P&G - Febreze Campaign
Marketing Awards Silver, Special Olympics - Barbell
Marketing Awards Silver, P&G Febreze Mouse
Marketing Awards Silver, Terry Fox Foundation
Marketing Awards Silver, W Network - Sense & Sensibility
Marketing Awards Silver, IKEA - Spot the IKEA - Bedroom
Marketing Awards Silver, Ambient, BMW - Stage Your Driveway (CD)
Marketing Awards Silver, Experiential, BMW - Stage Your Driveway (CD)
Marketing Awards Bronze, P&G - Febreze Bird
Marketing Awards Bronze, P&G - Febreze Fly
Marketing Awards Bronze, Invesco Trimark - Tame The Bear
Marketing Awards Bronze, Special Olympics - Be A Fan Campaign
Marketing Awards Bronze, IKEA - Spot The IKEA Campaign
Marketing Awards Worldwide Short Film Festival
Marketing Awards, Craft, Air Canada - Lost Reindeer
Marketing Awards, Craft, Kobo Campaign
Marketing Awards, BMW - Stage Your Driveway (CD)
Copywriter of the Year, Strategy Magazine
The Strategy Awards Gold, Connection Strategy, BMW - Stage Your Driveway (CD)
The Strategy Awards Silver, Creative Catalyst, BMW - Stage Your Driveway (CD)
The Strategy Awards Silver, Game Changer, BMW - Stage Your Driveway (CD)
The Strategy Awards Silver, Challenger Strategy, SHN - Love Scarborough
The Strategy Awards Silver, Cause/Public Service, SHN - Love Scarborough
Strategy Agency of the Year, Gold, FCB
Strategy Agency of the Year, Gold, FCB
Strategy Agency of the Year, Gold, Cossette
Strategy Agency of the Year, Gold Cossette
Strategy Agency of the Year, Gold, Cossette
Strategy Agency of the Year, Gold, TAXI
Strategy Agency of the Year, Gold, TAXI
Strategy Agency of the Year, Silver, ZiG
Strategy Agency of the Year, Bronze, MacLaren McCann
The Advertising & Design Club of Canada, Bronze, BMW - Stage Your Driveway (CD)
The Advertising & Design Club of Canada, Kobo Radio Campaign
The Advertising & Design Club of Canada, Kobo Radio - Beach
The Advertising & Design Club of Canada, Kobo Radio - Birds
The Advertising & Design Club of Canada, Gold Lexus
The Advertising & Design Club of Canada, Gold, Pringles
The Advertising & Design Club of Canada, Gold, Special Olympics Barbell
The Advertising & Design Club of Canada, Silver, Evergreen
The Advertising & Design Club of Canada, Special Olympics - Long Jump
The Advertising & Design Club of Canada, Special Olympics - Shot Put
The Advertising & Design Club of Canada, Terry Fox Foundation
The Advertising & Design Club of Canada, W Network Campaign
The Advertising & Design Club of Canada, MINI - Cops Hide Here
The Advertising & Design Club of Canada, MINI - Cage
The Advertising & Design Club of Canada, MINI - Speedy Radio
The Advertising & Design Club of Canada, Short Film Festival - Tiennamen TV
The Advertising & Design Club of Canada, Best of Show, Short Film Festival Campaign
The Advertising & Design Club of Canada, General Motors
The Advertising & Design Club of Canada, General Motors
Michael O’Reilly Best Copywriting Award Winner, Special Olympics - Barbell
Michael O’Reilly Best Copywriting Award Terry Fox Foundation
Michael O’Reilly Best Copywriting Award Winner, Short Film Festival
Canadian Marketing Association, Gold, Innovative Media, BMW - Stage Your Driveway (CD)
Canadian Marketing Association, Gold, Business Impact, BMW - Stage Your Driveway (CD)
Canadian Marketing Association, Gold, Business Impact, McDonald’s - Big Mac With Bacon (CD)
Canadian Marketing Association, Silver, Health Care, SHN - Love Scarborough
Canadian Marketing Association, Silver, Social Causes, SHN - Love Scarborough
Canadian Marketing Association, Silver, McDonald’s - Big Mac With Bacon (CD)
Canadian Marketing Association, Bronze, McDonald’s - Big Mac With Bacon (CD)
Canadian Marketing Association, Silver, Greenies
Atomic Awards, Gold, Niche Targeting, SHN - Love Scarborough
Atomic Awards, Gold, Collaboration, BMW - Stage Your Driveway (CD)
Atomic Awards, Silver, Niche Targeting, BMW - Stage Your Driveway (CD)
Atomic Awards, Silver, Return on Investment, Mike’s Hard Party (CD)
Applied Arts Magazine, Craft Copywriting, Kobo - The Beach
Applied Arts Magazine, McDonald’s, Smile Box (CD)
Applied Arts Magazine, Interactive, Tropicana Tree of Giving
Applied Arts Magazine, Digital Single, Tropicana Tree of Giving
Applied Arts Magazine, Digital Craft, Tropicana Tree of Giving
Applied Arts Magazine, Recycle Your Electronics
Applied Arts Magazine, Invesco Trimark
Applied Arts Magazine, Special Olympics
Applied Arts Magazine, Febreze Campaign
Applied Arts Magazine, Infiniti Canada
Applied Arts Magazine, W Network Campaign
Applied Arts Magazine, IKEA - Spot the IKEA
Applied Arts Magazine, IKEA - Suddenly It’s Summer
Applied Arts Magazine, MINI - Cops Hide Here
Applied Arts Magazine, MINI - Pylons/Cage
Applied Arts Magazine, MINI
Applied Arts Magazine, Worldwide Short Film Festival, Gum
Applied Arts Magazine, Worldwide Short Film Festival, Toilet
Applied Arts Magazine, Worldwide Short Film Festival, Campaign
Applied Arts Magazine, General Motors
Media Innovation Awards, Gold, OOH, BMW - Stage Your Driveway (CD)
Media Innovation Awards, Gold, Location Based, BMW - Stage Your Driveway (CD)
Media Innovation Awards, Silver, Automotive, BMW - Stage Your Driveway (CD)
Media Innovation Awards, Silver, McDonald’s - Big Mac With Bacon (CD)
Crystal Awards, Gold Copywriting, Recycle Your Electronics - Old TV
Crystal Awards, Silver, Recycle Your Electronics - Old TV
Crystal Awards, Silver, Recycle Your Electronics - Old Boom Box
Crystal Awards, Silver, Performance, Recycle Your Electronics - Old Boom Box
Crystal Awards, Craft, Recycle Your Electronics - Old TV
Crystal Awards, Crown Royal Radio Campaign
Cassies, Silver, MINI
Cassies, Gold, IKEA
Cassies, MINI
The Extra Awards, Gold, MINI - $29,995 Before Speeding Tickets
The Extra Awards, Worldwide Short Film Festival
The Extra Awards, General Motors
Food & Beverage Awards, Gold, McDonald’s - Big Mac With Bacon (CD)
Food & Beverage Awards, Pringles
Winner Canada Cannes Young Creative Contest
Globe & Mail Cannes Competition
Webby Awards, Best Media Strategy, BMW - Stage Your Driveway (CD)
FWA Site of the Day, Lexus IS Microsite
OBIE Awards, Gold, MINI Cops Hide Here
Epica Awards, Silver, McDonald’s - Big Mac With Bacon (CD)
Education
University of Toronto, B.A. Hon., Double Major Political Science & Philosophy
Humber College, Copywriting Post Graduate Certificate
Contact
jonathan.careless@narrowcontent.com