Agency Experience

2015 - Now      Creative Director, Cossette
2010 - 2014      Associate Creative Director, Juniper Park
2007 - 2010     Associate Creative Director, Grey
2006 - 2007    Associate Creative Director, TBWA
2003 - 2006    Associate Creative Director, ZiG
2001 - 2003     Writer, Taxi
2000- 2001      Writer, MacLaren

 

Client Experience

Communications –  Virgin Mobile | Rogers | WIND Mobile | Corus Entertainment
Beverage – Tropicana | Crown Royal | Rickards
Pharmaceutical – Emergen-C | Reactine
Food – McDonald's | New York Fries | Quaker | McCains | Liptons | 
Government – Tourism PEI | Egg Farmers of Canada | Lotto MAX | Ontario Electronic Stewardship
Retail – IKEA | The Source | Best Buy | World Wide Short Film Festival
Transportation – MINI | Lexus | Nissan Motors | General Motors | Toronto Pearson
Financial – RBC | Intact | Trimark
Consumer – Kobo | Mr. Clean | Pringles | Febreze
Public Service – Greenpeace | Terry Fox | Special Olympics | Salvation Army


Awards & Recognition

Cannes, Gold Lion, Worldwide Short Film Festival Print Campaign
Cannes, Bronze Lion, Kobo Campaign
Cannes, W Network Campaign
Cannes, MINI
Cannes, Worldwide Short Film Festival TV Campaign

One Show, Silver Pencil, MINI
One Show, Special Olympics - Barbell
One Show, Special Olympics - High Jump
One Show, W Network

Communication Arts, Mr. Clean Campaign
Communication Arts, Special Olympics
Communication Arts, IKEA
Communication Arts, Evergreen
Communication Arts, MINI - Cops Hide Here
Communication Arts, MINI - Pylons
Communication Arts, MINI - Cage
Communication Arts, Worldwide Short Film Festival
Communication Arts, Rogers Wireless

Clio Awards, Bronze Kobo Campaign
Clio Awards, Bronze, Kobo - The Birds
Clio Awards, Bronze, Kobo Copywriting
Clio Awards, Short List, Kobo - The Beach
Clio Awards, Bronze, W Network Campaign
Clio Awards, Bronze, W Network - Sense & Sensibility
Clio Awards, Bronze, Worldwide Short Film Festival Campaign
Clio Awards, Greenpeace
Clio Awards, MINI
Clio Awards, Rogers Wireless Campaign

London International Advertising Awards, Gold, Crown Royal - Family
London International Advertising Awards, Gold, Crown Royal - Moving
London International Advertising Awards, Gold, Crown Royal - Hockey

London International Advertising Awards, Bronze, Kobo Campaign
London International Advertising Awards, Bronze, Kobo - The Beach
London International Advertising Awards, Bronze, Kobo - The Birds
London International Advertising Awards, Bronze, Kobo - The River
London International Advertising Awards, Kobo - Copywriting
London International Advertising Awards, W Network Campaign
London International Advertising Awards, IKEA
London International Advertising Awards, MINI
London International Advertising Awards, Short Film Festival

New York Art Directors Club, Evergreen
New York Art Directors Club, MINI
New York Festival, General Motors


Luerzer's Archive, Recycle Your Electronics
Luerzer's Archive, Mr. Clean Campaign
Luerzer's Archive, McCain Campaign
Luerzer's Archive, Febreze Campaign
Luerzer's Archive, Greenies Campaign
Luerzer's Archive, IKEA Campaign

Marketing Awards Gold, Best Copywriting, Special Olympics - Barbell
Marketing Awards Gold, Kobo Radio Campaign
Marketing Awards Gold, W Network Campaign
Marketing Awards Gold, MINI
Marketing Awards Silver, Kobo Radio - Birds
Marketing Awards Silver, Febreze Campaign
Marketing Awards Silver, Special Olympics
Marketing Awards Silver, Febreze - Mouse

Marketing Awards Silver, Terry Fox Foundation
Marketing Awards Silver, W Network - Sense & Sensibility
Marketing Awards Silver, IKEA - Spot the IKEA - Bedroom
Marketing Awards Bronze, Febreze - Bird
Marketing Awards Bronze, Febreze - Fly
Marketing Awards Bronze, Invesco Trimark
Marketing Awards Bronze, Special Olympics - Be A Fan Campaign

Marketing Awards Bronze, IKEA - Spot the IKEA Campaign
Marketing Awards Worldwide Short Film Festival
Marketing Awards, Craft, Kobo Radio Campaign


The Advertising & Design Club of Canada, Kobo Radio Campaign
The Advertising & Design Club of Canada, Kobo Radio - Beach

The Advertising & Design Club of Canada, Kobo Radio - Birds
The Advertising & Design Club of Canada, Gold Lexus
The Advertising & Design Club of Canada, Gold, Pringles
The Advertising & Design Club of Canada, Gold, Special Olympics Barbell
The Advertising & Design Club of Canada, Silver, Evergreen
The Advertising & Design Club of Canada, Special Olympics - Long Jump
The Advertising & Design Club of Canada, Special Olympics - Shot Put
The Advertising & Design Club of Canada, Terry Fox Foundation
The Advertising & Design Club of Canada, W Network Campaign
The Advertising & Design Club of Canada, MINI - Cops Hide Here
The Advertising & Design Club of Canada, MINI - Pylons
The Advertising & Design Club of Canada, Best of Show, Short Film Festival Campaign
The Advertising & Design Club of Canada, General Motors
The Advertising & Design Club of Canada, General Motors

Copywriter of the Year, Strategy Magazine

Michael O’Reilly Best Copywriting Award Winner, Special Olympics
Michael O’Reilly Best Copywriting Award Finalist, Terry Fox Foundation
Michael O’Reilly Best Copywriting Award Winner, Short Film Festival


Applied Arts Magazine, Craft Copywriting Kobo - The Beach
Applied Arts Magazine, Interactive, Tropicana Tree of Giving
Applied Arts Magazine, Digital Single, Tropicana Tree of Giving
Applied Arts Magazine, Digital Craft, Tropicana Tree of Giving
Applied Arts Magazine, Recycle Your Electronics
Applied Arts Magazine, Invesco Trimark
Applied Arts Magazine, Special Olympics
Applied Arts Magazine, Febreze Campaign
Applied Arts Magazine, Infiniti Canada
Applied Arts Magazine, W Network Campaign
Applied Arts Magazine, IKEA - Spot the IKEA
Applied Arts Magazine, IKEA - Suddenly It’s Summer
Applied Arts Magazine, MINI - Cops Hide Here
Applied Arts Magazine, MINI - Pylons/Cage
Applied Arts Magazine, MINI
Applied Arts Magazine, Worldwide Short Film Festival
Applied Arts Magazine, General Motors


Cassies, Silver, MINI
Cassies, Gold, IKEA
Cassies, MINI


Crystal Awards, Gold Copywriting, Recycle Your Electronics - Old TV
Crystal Awards, Silver Recycle Your Electronics - Old TV
Crystal Awards, Silver Recycle Your Electronics - Old Boom Box
Crystal Awards, Silver Performance, Recycle Your Electronics - Old Boom Box
Crystal Awards, Craft, Recycle Your Electronics - Old TV
Crystal Awards, Crown Royal Radio Campaign

The Extra Awards, Gold, MINI - $29,995 Before Speeding Tickets
The Extra Awards, Worldwide Short Film Festival
The Extra Awards, General Motors

Television Bureau Awards, Gold, PEI Tourism - Art Gallery

Television Bureau Awards, Gold, Elections Ontario
Television Bureau Awards, Bronze, PEI Tourism - Bus
Television Bureau Awards, Bronze, TBooth

FWA Site of the Day, Lexus IS Microsite
Winner Canada Cannes Young Creative Contest
Digi Awards, Toronto Pearson Tweet-A-Carol

OBIE Awards, Gold, MINI Cops Hide Here
Canadian Marketing Awards, Silver, Greenies
Globe & Mail Cannes Competition

Best New Products Award, Emergen-C
Food & Beverage Awards, Pringles
Best on Page Awards, Best of Show, Special Olympics
Best on Page Awards, Gold, Special Olympics



Education

Humber College, Copywriting Post Graduate Certificate
University of Toronto, B.A. Hon., Philosophy & Political Science